Salesforce Certification Paths

Salesforce job opportunities span various roles, from technical positions to marketing and sales-related roles. Each position requires a different level of expertise in the Salesforce platform. The main certification paths include:

1. Salesforce Administrator

Focuses on managing and configuring Salesforce to meet business needs.

• Salesforce Certified Platform Administrator: Certified Platform Administrators are Salesforce pros who are always looking for ways to help their companies get even more out of the Salesforce Platform through additional features and capabilities.
• Salesforce Certified Platform Administrator II: Certified Platform Administrator II holders are seasoned Salesforce Administrators who can harness the power of advanced features and functionality to solve a variety of business problems.
• Salesforce Certified Platform App Builder: Certified Platform App Builders have the skills and knowledge to design, build, and implement custom applications using the declarative customization capabilities of the Salesforce Platform.

2. Salesforce Architect

Specializes in designing scalable and secure Salesforce solutions.

• Salesforce Certified Platform Sharing and Visibility Architect: Certified Platform Sharing and Visibility Architects are fluent in designing sound, scalable, and high-performing technical solutions on the Salesforce Platform that meet sharing and visibility security requirements.
• Salesforce Certified Platform Data Architect: Certified Platform Data Architects are experts at designing sound, scalable, high-performing solutions on the Salesforce Platform that are tailored for enterprise data management.
• Salesforce Certified Platform Identity and Access Management Architect: Certified Platform Identity and Access Management Architects are experts at assessing architecture environments and requirements in order to design sound, high-performing solutions on the Salesforce Platform that meet Single Sign-on (SSO) requirements.
• Salesforce Certified Platform Integration Architect: Certified Platform Integration Architects are experts at assessing architecture environments and requirements in order to design sound and scalable technical solutions on the Salesforce Platform that meet end-to-end integration requirements.
• Salesforce Certified Platform Development Lifecycle and Deployment Architect: Certified Platform Development Lifecycle and Deployment Architects are experts at assessing architecture environments and requirements in order to implement management solutions on the Salesforce Platform
• Salesforce Certified B2B Solution Architect: Certified B2B Solution Architects design and build multi-cloud B2B solutions that deliver business value for the customer across Salesforce products.
• Salesforce Certified B2C Solution Architect: Certified B2C Solution Architects have knowledge, skills, and experience architecting and driving multi-cloud solutions that deliver business value for the customer.

3. Salesforce Developer

Involves coding, customizing, and extending Salesforce functionalities.

• Salesforce Certified Platform Developer: Certified Platform Developers understand how to develop and deploy custom business logic and custom interfaces using the programmatic capabilities of the Lightning Platform. They can also extend the Lightning Platform using Apex and Visualforce.
• Salesforce Certified Platform Developer II: Certified Platform Developer II (PDII) developers are experts in the advanced programmatic capabilities of the Salesforce Platform, as well as using data modeling to develop complex business logic and interfaces.
• Salesforce Certified JavaScript Developer : Certified JavaScript Developers have experience developing front-end and/or back-end JavaScript applications for the web stack, and work with JavaScript related technologies like Lightning Web Components.
• Salesforce Certified OmniStudio Developer: Certified Omnistudio Developers have hands-on experience designing and configuring cloud applications using various Omnistudio declarative development tools.
• Salesforce Certified B2C Commerce Cloud Developer: Certified B2C Commerce Cloud Developers have experience as full-stack developers for Salesforce B2C Commerce Digital.
• Salesforce Certified Industries CPQ Developer: Certified Industries CPQ Developers understand how to develop Industries CPQ (Configure, Price, Quote) applications for the Salesforce Communications, Media, and Energy & Utilities Clouds.

4. Sales Professional

Targets sales experts using Salesforce tools to drive business growth.

• Salesforce Certified Sales Foundations: Certified Sales Foundations holders exemplify sales excellence using a customer-centric methodology.

5. Salesforce Marketer

Focuses on leveraging Salesforce Marketing Cloud and Pardot for campaigns.

• Salesforce Certified Marketing Cloud Engagement Administrator: Certified Marketing Cloud Engagement Administrators have hands-on experience configuring Marketing Cloud products by utilizing industry best practices. They understand data structure in subscriber data management and can thoroughly navigate setup.
• Salesforce Certified Marketing Cloud Email Specialist: Certified Marketing Cloud Email Specialists have proven knowledge, skills, and experience in email marketing best practices. They’re experts in message design, subscriber and data management, and inbox delivery in the Marketing Cloud email application.
• Salesforce Certified Marketing Cloud Engagement Developer: Certified Marketing Cloud Engagement Developers have experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages.
• Salesforce Certified Marketing Cloud Engagement Consultant: Certified Marketing Cloud Engagement Consultants use the power of Salesforce Marketing Cloud tools to create solutions for multi-channel campaigns. They possess broad knowledge of Salesforce applications and work with stakeholders to define requirements.
• Salesforce Certified Marketing Cloud Account Engagement Specialist: Certified Marketing Cloud Account Engagement Specialists have the skills and knowledge to design, build, and implement marketing workflows through the Account Engagement platform.
• Salesforce Certified Marketing Cloud Account Engagement Consultant: Certified Marketing Cloud Account Engagement Consultants are experienced in designing and implementing Account Engagement solutions that meet customers’ business requirements and contribute to their long-term success.

6. Salesforce Consultant

Provides expertise in implementing and optimizing Salesforce solutions.

• Salesforce Certified OmniStudio Consultant: Certified Omnistudio Consultants are experts at designing and implementing solutions utilizing Omnistudio tools that are sustainable and scalable, meet customer business requirements, and contribute to long-term customer success.
• Salesforce Certified Service Cloud Consultant: Certified Service Cloud Consultants are experts at designing and implementing Service Cloud solutions that are sustainable and scalable, meet customer business requirements, and contribute to long-term customer success.
• Salesforce Certified Sales Cloud Consultant: Certified Sales Cloud Consultants are trained to design and implement Sales Cloud solutions that are sustainable, scalable, and contribute to long-term customer success.
• Salesforce Certified Data Cloud Consultant: Certified Data Cloud Consultants have experience implementing and consulting on enterprise data platforms in a customer-facing role.
• Salesforce Certified Experience Cloud Consultant: Certified Experience Cloud Consultants are skilled at implementing and consulting on Experience Cloud in a customer-facing role. They are also experts in recommending how best to leverage Salesforce platform features in an Experience Cloud site.
• Salesforce Certified CRM Analytics and Einstein Discovery Consultant: Certified CRM Analytics and Einstein Discovery Consultants have experience designing and implementing on the CRM Analytics and Einstein Discovery platforms in a customer-facing or internal architect role.
• Salesforce Certified Field Service Consultant: Certified Field Service Consultants have proven experience with the administration and configuration of the Salesforce Platform and have a depth of understanding both field service and customer service processes.
• Salesforce Certified Business Analyst: Certified Business Analysts understand business needs, capture requirements, and collaborate with stakeholders to develop Salesforce solutions that drive business improvements.
• Salesforce Certified CPQ Administrator: The Certified Salesforce CPQ Specialist credential is designed for individuals who have experience implementing the Salesforce CPQ solution. This credential is targeted toward the Salesforce customers, partners, and employees who want to demonstrate their skills and knowledge in designing

7. Salesforce Designer

Specializes in user experience (UX) and design within the Salesforce ecosystem.

• Salesforce Certified Platform Strategy Designer: Certified Platform Strategy Designers have expertise using design methods to create compelling experience strategies that drive business outcomes using the Salesforce Platform.
• Salesforce Certified Platform User Experience Designer: Certified Platform User Experience (UX) Designers are aspiring or experienced designers wanting to build and design human-centered experiences on the Salesforce Platform.

Other Certifications

• Salesforce Certified Associate: Covers fundamental Salesforce concepts for beginners.
• Salesforce Certified AI Associate: Focuses on AI-driven automation and insights.
• Salesforce Certified AI Specialist: Demonstrates expertise in Salesforce AI applications.
• Salesforce Certified MuleSoft Integration Foundations: Certified MuleSoft Integrations Foundations certification is designed for individuals who have knowledge of core integration and API-led connectivity terminology and can work as an informed member of a MuleSoft project team.
• Salesforce Certified MuleSoft Developer: Certified MuleSoft Developers have proven knowledge and skills to design, build, test and debug, deploy and manage basic APIs and integrations.
• Salesforce Certified MuleSoft Developer II: Certified MuleSoft Developer II holders are seasoned developers who have proven knowledge and skills to independently work on production-ready Mule applications in a DevOps environment.
• Salesforce Certified Agentforce Specialist: Certified Agentforce Specialists are responsible for managing and optimizing Agentforce and have a deep understanding of both Salesforce platform configuration and Agentforce capabilities.